Gravure printing—also known as rotogravure printing—is primarily a long-run, high-speed, high-quality printing method. Like engraving, gravure is a form of intaglio printing that produces fine, detailed images. It works well for CMYK printing where each color of ink is applied by its own cylinder and with drying steps in between.

Like flexography, gravure printing predominates in the high-volume printing of packaging, wallpaper and gift wrap. Although less common, it also works for printing magazines, greeting cards, and high-volume advertising pieces.